Will the Real Revolutionary in Data Virtualization Please, Stand Up

While chatting on slack the other day, one of my peers asked if I’d seen that ESG Global had done a write up on Veritas Velocity.  Velocity is a product that won’t be available until the end of 2016 and is considered “Alpha”.  I was surprised that anyone allowed to participate in Alpha was able to publish a description on the product, but that’s not my call to make.

What I found interesting about the article, written by ESG, discusses how Veritas Velocity, “… is combining its sophisticated approaches to data management with its broader ability to deliver superior data protection and information availability in order to offer something revolutionary.”

Revolutionary?

I found this statement to be quite odd, as what they’re doing is simply using the same technology that Delphix has utilized for years to perform what Delphix has implemented at our customer sites since 2008.  They are simply hopping on the bandwagon, (along with a number of other companies) in an attempt to take advantage of the newest buzz word, “Copy Data Management”.

There’s nothing revolutionary about what we do.  It was revolutionary back in 2008 and may be seen as revolutionary to the customers who haven’t embraced the power of virtualized environments yet, but to say what they’ve created is revolutionary isn’t true.

If we inspect (at a high level) what Veritas Velocity does:

1. A self-contained VM appliance to manage storage and thin cloning.
2. A configuration of storage with an NFS mount presented as VMs.
3. Hybrid management to the cloud.
4. The VMs are then presented as targets to be used for thin clones.
5. Eliminating copies of data by virtualizing database environments, focused on the cloud.
6. A User interface to manage it all.

I can replace the lead into the above list with Delphix and that describes the Delphix Engine, as well.  We also offer a mature User Interface, advanced scripting capabilities and heterogenous support.

There are a lot of companies out there making claims that they have revolutionized new capabilities like “data virtualization”,  “copy data management “ and “test data management”. Delphix has been in this space since the beginning and as the Gartner reports prove, will continue to be the driving force behind what other companies are striving to achieve in their products.

 

Want to learn how many solutions Delphix virtualization can provide for your company’s data?  Try out Delphix Express, a simple Virtualbox or VMware open source version for your workstation to check out who’s been doing it right all along and before it was cool!